Why does Coles make it so hard to change fly buys points to credit?

One thing we can't stand is when corporations give you points knowing that you are likely to get little benefit when you redeem them, and many don't even know how to redeem the points for cash. It took us a while to work it out but now we're so used to the process that we can suggest a process by which everyone should follow to redeem their points for cash.

1. Go to flybuys.com.au and click on the top right SIGN IN 
2. Enter your card number (found on your card beginning with  6008 94) 
3. If you don't know your password, click on the link "Forgot your password"
1. You will need to know the email address that you registered with your flybuys card. 
2. Check your email for the link to click to reset your password
4. Click on Rewards near the top left of the screen under the flybuys icon
5. Click on Money off Shop which is the only real worthy thing to redeem your points for 
6. Click on Flybuys dollars (because this will allow you to use your credit at Coles, Kmart or whatever. 
7. Choose the number of points you want to change to $10 credits where 2000 points = $10
8. Click on the little tick box agreeing to the redemption 
9. Click on Get it now
10. Choose a four digit pin number
11. Record the amount you have on your flybuys card with a sticky note or something  

When you are at a shop and you want to use the flybuys credit on your card, scan your flybuys card as you normally do to earn points. When it comes to paying, 

1. Select pay by card 
2. Swipe your flybuys card
3. Enter the pin number you chose when you redeemed the points in step 11 above
4. The amount owing will reduce by the flybuy credit on your flybuys card

Remember you don't have to use all your flybuy dollars in one go. And you can pay partially with your flybuys card and partially with cash/other card.

If you ever wanted to check your Flybuys dollars, this is also nicely hidden by the good folk at Coles. 

1. Go to flybuys.com.au  and sign in as above 
2. Click on My Account
3. Click on Account Details which appears just under My Account
4. Click on View your current balance
5. Click on the tick box to confirm you are not a robot
6. Click continue